Sapeurs of Congo

"I am the master of my faith, I am the captain of my soul"

In this recently released Guinness commercial, the brand has placed a spotlight on a side of African culture rarely seen by the western world.  Too often Africa is associated with despair and pity and not the vibrant, family oriented, deeply-rooted-in-culture land that I know it as. Just today I was having a conversation with a co-worker about Africa, and couldn't get past the pity in her voice as she recalled conversations with people who had visited (on mission trips mind you). Yes there is still work to be done, but there is work to be done EVERYWHERE.

The Sapeurs of Congo are a society of blue-collar workers who, after a long day's work, defy circumstances and transform into their sophisticated true selves. They believe in the trans-formative and uplifting affects that come with simply dressing well. Bravo to Guinness! Enjoy!